In today’s competitive tourism market, the only way to convert visitors of your website into customers is to stand out from the rest, offering the audience a compelling website.
The ultimate choice of the visitor to choose your service depends on whether your business is fulfilling the visitor’s needs. If that is the case, you have successfully converted a visitor into a customer. However, often many companies, despite having the capability to fulfil a customer’s need, fail to acquire the customer by failing to convey the message.
This issue could be resolved by adding several elements in the design of the website that successfully convey your business’s capacity as well as make it easier for the visitor to book or purchase a service, converting them into a customer.
Elements You Should Consider Adding When Designing a Website That Converts Visitors into Customers
A compelling tourism website requires a blend of creativity, user-centric design, and strategic functionality. These features could be achieved by adding the following element while designing the site.
Define A Clear Value Proposition
Value proposition is the value that you, as a business, provide to the customer. If a visitor’s need aligns with your value proposition, then they will stay and become a customer. Thus, it is crucial to display a clear value proposition that fulfills the visitor’s needs as well as positions you as superior to your competitors. Craft a clearly worded value proposition that is easy to understand and place it prominently on your homepage, overlaid on a stunning image.
Intuitive Navigation
Visitors should easily navigate all the menus on your website, as confusion could lead them to leave. Clean menu structures with logical categories and a breadcrumb trail for backward navigation make surfing the site frictionless. Introduce search and filter features along with key information throughout the site so that users can quickly find essential information.
Quality Visuals
When it comes to people who are planning vacations and activity trips, visuals become more appealing to them than words. That’s why add high-quality video and images of the destinations, their surroundings, or hotels. Do not show just images of rooms or places, but use people who are experiencing the destination. If you could, add actual photos of your previous customers with their consent, enjoying their time.
Appealing Layouts
Use consistent color layouts that match your branding, as well as have a color scheme that imitates the destination. Use color, size, and placement to guide users to the critical links and pages. Highlight value proposition, call to action, menu items, etc.
Engaging Destination or Service Content
The content on your website plays a crucial role in establishing trust with your business. Include compelling destination guides, travel blogs, and itineraries that offer insightful information, storytelling, and travel tips, through service description and blogs. Use customer testimonials, reviews, and past stories, as these immensely help in boosting the credibility of your site.
Display Trust Signals
Apart from the content and testimonials, also add trust signals that compel the visitor to choose you. Display your affiliation with well-known organizations, partners, tourism boards, awards, and payment partners as such trust signals.
Call to Action (CTA)
This is one of the most crucial components of the page. The call to action should be prominent and action-oriented, using direct phrases like “Book Now” or “Reserve Your Spot.” Placement of the CTA is also essential. Use sticky buttons for CTAs and place them near key selling points.
Seamless booking System and Payment
Implement a seamless booking system that is simple, frictionless, secure, and user-friendly. Try to reduce the number of steps in the booking process. Try to add features like progress indicators, auto-fill forms for returning customers, and clear instructions for a better user experience.
Optimization for Mobile Devices
Optimizing your site for mobile devices is a crucial step, as more than 50% of bookings and payments today are happening through cell phones. Integrate responsive design principles for mobiles and faster loading times with the help of CDN, to make your site mobile-friendly.
Web Design Services by Clear Sky Marketing
If you are looking to revitalize the website of your tourism business, then consult us at Clear Sky Tourism Marketing. We provide specialized marketing services for tourism businesses, which include website development services, as well as full-service marketing, SEO, online advertising, social media management, review management, real-time analytics, and web presence audits. With our years of unique experience, market understanding, and creativity, we aim to grow the online presence as well as bookings of your tourism brand.