by David Gersh | Jul 22, 2026 | Online Ads
Peak season hides a problem. When every tour is full, it’s easy to treat each guest as a one-time transaction – take the payment, run the trip, wave goodbye. Then October comes, the crowds thin, and you’re buying ads to find strangers all over again....
by David Gersh | Jul 22, 2026 | Marketing Tips
A family lands in town at noon, checks the weather, and decides on a sunset kayak trip for tomorrow. They pull out a phone. If your booking page loads fast, shows tomorrow’s availability, and takes payment in under a minute, you get the sale. If not, the...
by David Gersh | Jun 17, 2026 | Marketing Tips
Quick Takeaways AI assistants like ChatGPT, Gemini, and Perplexity pull recommendations from the web and live search, favoring businesses that are described clearly, mentioned widely, and backed by strong reviews. There is no separate “AI SEO”; a clean,...
by David Gersh | Jun 17, 2026 | Digital Marketing
Quick Takeaways A Google Business Profile is free and is often a traveler’s first impression, frequently shown before your website. Keep your business name, address, and phone number identical across the web, choose an accurate primary category like “Tour...
by David Gersh | May 20, 2026 | SEO
Why Most Tour Operators Waste Time on Social Media — And What a Real Strategy Looks Like Quick Takeaways: Tour operators who post inconsistently to social media see low engagement and no measurable booking impact The goal of social media for tour businesses is...
by David Gersh | May 20, 2026 | Online Ads
Google Reviews Drive More Tour Bookings Than Your Website — Here’s What to Do About It Quick Takeaways: Over 90% of travellers read online reviews before booking a tour or activity Google reviews specifically influence local search ranking — more reviews...
by David Gersh | Apr 27, 2026 | Marketing Tips
Here’s a number worth knowing: 93% of travelers read online reviews before booking a tour or activity. Not some travelers. Not most travelers. Almost all of them. And when they read those reviews, they’re not just counting stars — they’re looking for...
by David Gersh | Apr 27, 2026 | Digital Marketing
If you run a tour or activity business and you’ve ever Googled your own service — ‘kayak tours in [your city]’ or ‘best food tour [your city]’ — and found your website on page two or three while a competitor you know is less experienced...
by David Gersh | Mar 19, 2026 | Online Ads
If you’re a tour business that offers top-notch travel experiences but can’t seem to get bookings, your problem is a lack of visibility. Travelers are searching the web every hour of every day looking for a tour company to help them, but if your business isn’t popping...
by David Gersh | Mar 5, 2026 | Online Ads
Nowadays, for businesses, the first impression they form in the minds of their potential customers gets converted into leads, and this holds true for tour businesses. In fact, the design is the first thing that people come across, whether it is your tour brochure,...
