Nowadays, travel websites aren’t limited to providing information; they’ve transitioned into an interactive platform that allows people to explore the services a tourism company offers. When everything is clearly and concisely listed, it gives people insight into what they can expect from these experiences, a crucial aspect of getting them to book. Therefore, as a touring company, it’s essential to have a robust website that can turn curious visitors into customers. In this article, we’ll discuss the top 6 key hub pages every tour website must have:
Top 6 Key Site Hub Pages
Home Page
The most important page for your tour website is the homepage, helping to create either a positive or negative impression on your site visitors. To capture their attention and encourage them to book a reservation, your website’s homepage must be inviting and concise. Whenever someone is on your site, they aren’t just looking for information but, instead, want to experience what it’s like visiting that specific place in the world.
To beat out the competition, we recommend making sure your tourism site stands out from the rest, with a unique homepage that lays a strong foundation. One of the best ways to do this is by making it interactive. Not only is it visually engaging, but it also makes it convenient for people who are digesting the content. It also allows visitors to engage directly with you, providing an opportunity to establish strong communication and instill trust.
Here are some additional advantages of having an engaging homepage:
- Establishes Credibility
- Improves Navigation
- Boosts Engagement
- Displays Strong Brand Identity
- Amplifies SEO Performance
Tours Hub Page
The next most crucial page is for tours. A hub page provides essential information about the various tour experiences you offer. Don’t leave out any details here. Instead, provide deep insights into your offerings, allowing visitors to compare and determine what they want to do. From this page, you can link all the tour offerings to their specific tour page for further information. Always make sure that your content and photos stand out so that your visitors are compelled to book a tour with you based on what they see online.
An informative tours page also provides advantages, such as:
- Strengthens Discoverability
- Structured Tour Offerings
- Informed Decision Making
- Displays Variety
- SEO Benefits Through Internal Linking
About Us Page
It’s no secret that the about us page provides your visitors with an opportunity to learn more about you. This vital page works like a bridge between you and your potential customers, building trust and reliability. Utilize this chance to present your best version and demonstrate that you’re the most honest and reliable tour service provider out there. Your messaging should convey how our company will make their travel experience unforgettable.
Here are the benefits of having an About Us page:
- Establishes Trust & Credibility
- Builds Long-Term Connection
- Brings in Human Content
- Highlights Your Achievement
- Helps in Answering Deeper Queries
Booking Page
Every website needs a dedicated booking page where people can book tours directly. Therefore, it’s essential to make this page a completely hassle-free experience for your visitors, with easy access to information and the ability to make payments. We recommend including various information on your site’s booking page, like interactive maps, hours of operation, social media posts, and FAQs, to assist your visitors.
These advantages of having a booking page are:
- Better User Experience
- Showcases Professionalism
- Secures Reservations & Payments
Contact Page
Along with these, the contact page is also essential to allow site visitors and potential customers to reach out to you for more insight. The contact page should include your company name, email address, main location address, hours, and potentially a new client form or inquiry form that people can fill in and send to you for more info. When in doubt, make sure to provide all details and answer any additional queries they may have.
Here are the advantages of having a contact page:
- Improves Communication
- Supports Customer Service
- Captures Leads
Reviews/Customer Testimonials Page
Last but not least, you must have a reviews or customer testimonials page on your tourism website. It’s no secret that online reviews act as proof that the services you’re providing are outstanding and worth the purchase. Therefore, a dedicated page with genuine reviews about your tour services is worth its weight in gold for achieving strong SEO rankings and encouraging new and returning customers. We recommend interacting with your customers and encouraging honest, recent reviews that help solicit your business authentically and reliably.
Here are the benefits of having a reviews or testimonials page:
- Sharing of Experiences
- Builds Confidence in Your Business
- Brings in Transparency
Clear Sky Tourism: Your Reliable Website Development Partner
At Clear Sky Tourism, we’re committed to providing tour operators around the world with the best digital marketing experience through our reliable services and guidance. Our dedicated team of professionals will leave no stone unturned to make sure your tourism website stands out from the rest of your competitors. Call or contact us today if you have any questions, and our professionals would be happy to assist you!