Nowadays, for business, the first impression they form on the mind of their potential customers gets converted to leads, and this holds true for tour businesses. In fact, the design is the first thing that people come across, whether it is your tour brochure, website, social media visuals, or booking platform.
Now, if you have an eye-catching design, then people will be compelled to spend some time going through the tour details being offered by you. However, mistakes in design can drive potential customers away & here in this article, we will discuss the common design mistakes made by tour organizers that drive customers away.
Common Design Mistakes
Messed Up Layout
A common mistake made by the majority of tour operators is making their designs very messy with no clarity whatsoever. Packing your design with too much content that lacks coherence is not going to get you anywhere; rather you are going to lose out on potential customers.
In fact, the information you are providing should guide the people looking at your design on why they should opt for the tour with you as their partner. Now, information overload in the form of texts, images, colors, etc, could prove overwhelming, making it difficult for them to make a choice.
SOLUTIONS:
- Learn to prioritize information that can be of help to your potential customers & highlights important details that have the potential to sway people’s thoughts in your favor.
- In addition to that, you must organize your information methodically so that nothing feels out of context, and by the end of your content, a clear call to action is established.
- Furthermore, you must avoid cramming all your content in a single page and focus on creating dedicated pages so that information overload doesn’t occur.
Glitch Prone & Non-Responsive Website
This is not a mistake but a blunder that can ruin all your chances of attracting viewers and turn them into paying clients. If you are having a very slow website, then you are losing out on potential customers, as people don’t like spending their time looking at an unresponsive web page.
Besides that, if your website isn’t optimized for mobile phone users, then you must immediately pay attention to it because more than half of the population around the globe accesses the internet from their cell phones. You won’t like being left out of this vast opportunity to pool in customers when your competitors are already reaping the dividends.
SOLUTIONS:
- You must utilize various tools available to optimize the images being used in your website for the web so that your viewers don’t face any inconvenience in going through them.
- Moreover, pay all your attention to making your website mobile-friendly as this will ensure people have an easy time navigating the content & don’t get frustrated.
- Now, you must carry out regular tests of your website to ensure its performance stays intact and any bugs or glitches are identified and rectified accordingly.
Poor Quality Images & Visuals
The biggest selling point for tour businesses is their images, and if you are using low-quality pictures, then you are doomed to fail at attracting potential customers. Most of the time, it is observed that travel companies that don’t have visually appealing pictures & web page design tend to draw in fewer customers than their counterparts who pay attention to these intricacies.
Furthermore, when you are uploading low-quality images, it shows a genuine lack of interest in prioritizing the needs of your customers. Now, people who are opting for a touring business want their experience to be memorable and not a lousy one & that is why you must focus on posting high-quality visuals.
Solutions:
- You must rope in some local photographers to click wonderful pictures & create videos which you can use for your marketing purposes.
- In addition to that, you must create authentic pictures of actual clients who have availed your tour services in the past, as this establishes trust in your business.
- Create visually appealing brand logos and have them placed at appropriate places on your web pages, and make it a point to update your images & content periodically.
Clear Sky Tourism: A Trusted Ally for Tour Businesses
Clear Sky Tourism is one of the most sought-after Search Engine Optimization (SEO) marketing partner for tour businesses who are looking forward to turning their fortunes. We provide a range of services that cater to the different needs of touring companies. Call or contact us today, and our team of professionals will reach out to you and address all your queries.