by David Gersh | Apr 27, 2026 | Marketing Tips
Here’s a number worth knowing: 93% of travelers read online reviews before booking a tour or activity. Not some travelers. Not most travelers. Almost all of them. And when they read those reviews, they’re not just counting stars — they’re looking for...
by David Gersh | Apr 27, 2026 | Digital Marketing
If you run a tour or activity business and you’ve ever Googled your own service — ‘kayak tours in [your city]’ or ‘best food tour [your city]’ — and found your website on page two or three while a competitor you know is less experienced...
