by David Gersh | Apr 27, 2026 | Marketing Tips
Here’s a number worth knowing: 93% of travelers read online reviews before booking a tour or activity. Not some travelers. Not most travelers. Almost all of them. And when they read those reviews, they’re not just counting stars — they’re looking for...
by David Gersh | Apr 27, 2026 | Digital Marketing
If you run a tour or activity business and you’ve ever Googled your own service — ‘kayak tours in [your city]’ or ‘best food tour [your city]’ — and found your website on page two or three while a competitor you know is less experienced...
by David Gersh | Mar 19, 2026 | Online Ads
If you’re a tour business that offers top-notch travel experiences but can’t seem to get bookings, your problem is a lack of visibility. Travelers are searching the web every hour of every day looking for a tour company to help them, but if your business isn’t popping...
by David Gersh | Mar 5, 2026 | Online Ads
Nowadays, for businesses, the first impression they form in the minds of their potential customers gets converted into leads, and this holds true for tour businesses. In fact, the design is the first thing that people come across, whether it is your tour brochure,...
