by David Gersh | Jul 22, 2026 | Online Ads
Peak season hides a problem. When every tour is full, it’s easy to treat each guest as a one-time transaction – take the payment, run the trip, wave goodbye. Then October comes, the crowds thin, and you’re buying ads to find strangers all over again....
by David Gersh | Jul 22, 2026 | Marketing Tips
A family lands in town at noon, checks the weather, and decides on a sunset kayak trip for tomorrow. They pull out a phone. If your booking page loads fast, shows tomorrow’s availability, and takes payment in under a minute, you get the sale. If not, the...
by David Gersh | Jun 17, 2026 | Marketing Tips
Quick Takeaways AI assistants like ChatGPT, Gemini, and Perplexity pull recommendations from the web and live search, favoring businesses that are described clearly, mentioned widely, and backed by strong reviews. There is no separate “AI SEO”; a clean,...
by David Gersh | Jun 17, 2026 | Digital Marketing
Quick Takeaways A Google Business Profile is free and is often a traveler’s first impression, frequently shown before your website. Keep your business name, address, and phone number identical across the web, choose an accurate primary category like “Tour...
by David Gersh | May 20, 2026 | SEO
Why Most Tour Operators Waste Time on Social Media — And What a Real Strategy Looks Like Quick Takeaways: Tour operators who post inconsistently to social media see low engagement and no measurable booking impact The goal of social media for tour businesses is...
