by David Gersh | May 20, 2026 | SEO
Why Most Tour Operators Waste Time on Social Media — And What a Real Strategy Looks Like Quick Takeaways: Tour operators who post inconsistently to social media see low engagement and no measurable booking impact The goal of social media for tour businesses is...
by David Gersh | May 20, 2026 | Online Ads
Google Reviews Drive More Tour Bookings Than Your Website — Here’s What to Do About It Quick Takeaways: Over 90% of travellers read online reviews before booking a tour or activity Google reviews specifically influence local search ranking — more reviews...
by David Gersh | Apr 27, 2026 | Marketing Tips
Here’s a number worth knowing: 93% of travelers read online reviews before booking a tour or activity. Not some travelers. Not most travelers. Almost all of them. And when they read those reviews, they’re not just counting stars — they’re looking for...
by David Gersh | Apr 27, 2026 | Digital Marketing
If you run a tour or activity business and you’ve ever Googled your own service — ‘kayak tours in [your city]’ or ‘best food tour [your city]’ — and found your website on page two or three while a competitor you know is less experienced...
by David Gersh | Mar 19, 2026 | Online Ads
If you’re a tour business that offers top-notch travel experiences but can’t seem to get bookings, your problem is a lack of visibility. Travelers are searching the web every hour of every day looking for a tour company to help them, but if your business isn’t popping...
